We met 9 years ago. Tom was personal training across the road from the café that Luke was managing and was heading in most days for coffee and treats. It was over these daily visits they struck up a friendship. But it was while Tom started to educate himself around training and the importance of food as fuel, he also started to realise that no amount of exercise was going to outweigh a bad diet – and probably that 7 marshmallows in his daily mochaccino was slightly overkill. It was this conversation around diet, movement and wellness that sparked an idea – an idea to create and shape something amazing that would change both our lives, and many others.

At a similar time, Luke’s 2nd son was born with some pretty severe allergies. A conundrum that motivated Luke to educate himself more around nutrition and wholefood ingredients.

The idea was to keep things as natural and simple as possible, by leaning on wholefood, nutrient-rich ingredients that sustained people between meals and on the run. And the initial outcome was this massive green bar, the Trinity Bar, that everyone started loving. We were initially selling it out of the café and Tom’s clients were popping in after training sessions to grab a bar. The word started spreading fast. We soon realised we needed to find a way of getting this bar to more people and that’s where Richard came into play. Richard was a business man and a client of Tom’s, and with his expertise, he helped us to make, pack and take the Trinity Bar to the people. It’s incredible to think that we started by making 7 Trinity Bars a day and today we are making over 1 million Snackaballs a week. Yeah, even the two of us are still pretty gobsmacked by that. We have been completely blown away by the support of family, friends, team members, partners and the people that eat our Snackaballs every week. We have been so humbled by this support, but we also remain inspired to continue this journey and play our small part in the health and wellness of the world. Our goal is to help educate people around how great food, movement and wellness is not only good for our bodies, but the impact on our energy levels, our focus and brain health. And even more importantly, how our mental health and wellbeing can have a massive impact on our quality of life. Quite simply, we just want to help people live their best lives.


We strongly believe we are what we eat. Our food philosophy is based on our absolute respect for food. Food in its natural state and all its forms. We understand that nutrition and the food we put into our bodies forms the building blocks of all our cells and fuels our energy source.

Nature is one of the most powerful forces on the planet and we believe we should not mess with it. That’s why we only use high quality wholefoods and non-GMO ingredients in our products. It is our mission to make it easy to eat clean and eat well, especially when life gets busy and time is precious.

We’re also passionate about great tasting food. We know from our joint depth of knowledge that clean healthy eating can taste fabulous. We use minimal production techniques and maximum respect for our ingredients to create products that taste real and still deliver to our gluten free and vegan foodies. When you boil it right down, it’s the firm belief that we need to do what’s right that drives us. It feels right to use sustainable whole foods. It feels right to use packaging that is recyclable or compostable. It feels right to use high quality ingredients with no nasties. It feels right to give everyone access to a quality product that takes the guess work out of whether or not what we are eating is not only ethical, but full of nutritional value and downright tasty.


We are pretty lucky to have an amazing team of people who help us do what we do – from the team “in the kitchen” churning out a million Snackaballs a week, to our in-house design team, to our team out on the road getting pots of goodies onto shelves and into mouths.

We are even luckier to have the likes of you out there who inspire us to do what we do. We are so grateful and humbled by your support. If you are keen to keep up with what we do – we’re always coming up with something new to try out on you guys – feel free to follow us on the gram, be-friend us on Facebook, or enter your details below and we’ll keep you in the know on all things food, wellness and what’s cooking in the kitchen. Not to mention some giveaways, as everyone loves a freebie! Nga Mihi.