Anyone who has ever moved countries knows both the excitement of it & the fears of what could go wrong. If you haven’t felt this & you have moved countries, hit us up, we need to know your secrets.
We always pride ourselves on the quality of our products & our commitment to providing a healthier alternative to snacking. Sometime last year, we began toying with the idea of expansion. Operating in one country comes with its own challenges but we like to laugh in the face of danger. So we threw caution to the wind & decided to invade Australia.
We asked Richard, our Australian-based Managing Director & Product Developer, what his thoughts are on the Australia expansion:
Australia is a long term project & given the size of the country & population, it will take a lot longer for our brand to become a household name.
We’ve already made quite an impact Down Under & have been involved in a number of projects. In June, we provided Snackaballs for the Brissie to the Bay Ride to Fight MS & in September we’re getting into GoodnessMe Box – a monthly subscription box full of health & wellness goodies.
In keeping true with our New Zealand roots, we continue to manufacture all products in Wellington. We send shipments across the ditch on a monthly basis. Demand is high & our spirits are up.
Moral of the story:
Don’t be afraid to cast off – set your sights high & if you can afford to commit to a challenge, DO IT.
Happy eating!
